We are a small, “craft” water company, owned and managed by our family.
We carefully bottle from our private protected source of water deep within the earth–and straight into glass bottles. We add no chemicals or enhancements to this water. It is naturally tasty and healthfully mineralized as it is.
- We bottle only in glass, leaving no aftertaste, and less waste.
- We bottle our water with sustainability as our goal – in the world of bottling water, only a small amount.
- We attend to our natural micro climate, and our source is from a region of abundant rainfall.
- We manage our land and water to ensure no negative environmental impact; such as muddy streams and unfiltered runoff on the fast track to the gulf.
To give you a sense of what that means in terms of water, Driftless® Fine Water is harvested at a rate of less than 10% of the annual rainfall on ONE of our acres of land. We do not need to use high capacity wells that pump millions of gallons per week. Instead, we are committed to carefully manage our land and water, so we limit our harvest from deep within our own protected aquifer.
Karst geology is unique to this region, and our coulees and bluffs and dramatic landscapes are the norm within our region. In some cases that means poorly filtered water water through karst rock formations, and rapid run off.
In our case, our aquifer is deep within the earth, at the St. Lawrence layer. Our water is drawn from our aquifer after having slowly and naturally filtered through limestone bluffs, nutrient rich natural soils and clay. Finally, it gathers through a layer of pristine sand.
This natural process gives Driftless® Fine Water a fresh, clean taste, with an appealing balance of natural minerals and purity.
Driftless® Fine Water is “craft” water by nature, a carefully managed resource that brings you our unique mineral and purity profile.
We think drinking our water will remind you what all natural water actually tastes like–and inspire you to be a natural water drinker once again!
LAND AND WATER MANAGEMENT
We salute and practice the natural management of water and land that fosters the balance needed in ecosystems that are found in healthy landscapes. “Healthy” looks like this; stabilized soils, purified aquifers, abundant and clear streams, and abundant wildlife. Healthy water makes for a healthier you as well!
Strategies to support organic farming and smart land management that prevent fast runoff of soil and water that quickly clog our waterways and seas are a quiet, but crucial solution to managing our precious water for generations to come.
We support strategies that increase pollinator and natural habitats, farming practices that minimize soil and pollinator degradation, and improved water quality in the Midwest via replacing our delivery systems of lead piping.
Our greatest gifts within our region are these magnificent bluffs, wooded hills, filtering wetlands, and the many waterways and lakes within the Upper Midwest’s Great Lakes.
We believe that thoughtful stewardship of these precious resources is key to our own ability to share this water with you, and for the greater goals of a great water for all.